
Hellmann’s drives 28% category share increase with ‘The Vegans’ TikTok campaign
The Unilever-owned condiments company partnered with Edelman Canada for a competitive influencer content campaign to launch its new range of vegan salad dressings

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The Unilever-owned condiments company partnered with Edelman Canada for a competitive influencer content campaign to launch its new range of vegan salad dressings