AppsFlyer is a mobile app measurement and attribution analytics platform that helps app-developers, brands and ad-agencies measure and optimize their users’ acquisition funnels. David Llewellyn is the company’s Marketing Director EMEA – we caught up with him to ask about his typical day. Hi David. Please describe your job: What do you do? David Llewellyn: […]
Should we be excited about Facebook Attribution? I certainly think so.
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.
If 2018 was a turning point for influencer marketing (with the ASA signalling a crackdown on bad behaviour), 2019 looks to be the year that the industry makes real progress.
For ecommerce businesses seeking a way to understand your customers’ digital paths to conversion beyond the last click, it’s a challenging time.
Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.
But despite the spend, many brands aren’t realizing influencer marketing’s full potential.
There are an estimated 3.5 million Google searches per day and 1.2 trillion per year. Added to that, the average consumer spend three hours on their mobile per day, with YouTube recently hitting 1 billion hours of viewing per day.
With all this digital traffic, marketers are having difficulties tracking individual customers across the various channels available.
With the World Cup now in full swing what better topic to discuss than digital attribution.
If you think there is no link between the World Cup and attribution you’d be entirely wrong.
In the last few days you might have seen an overlay banner in your Google Tag Manager account as below:
Econsultancy’s State of Marketing Attribution report, published in association with AdRoll, looks into the current adoption levels of marketing attribution.
It also investigates what skills are required for success, the effectiveness of various attribution methods, as well as the barriers marketers face today.
1. Foreword by AdRoll When surveying the levers that marketers can pull to improve their businesses, there is one lever that keeps squeaking and getting stuck year after year. Unfortunately, that lever is crucial to improving everything else in the marketing machine. We’re speaking, of course, about attribution. In the age of data, where we’re […]
On Wednesday, the world’s largest ad agency holding company, WPP, spooked investors by warning about a slowdown that it projects will result in dismal sales growth of 1% or less.
Shares of the firm plummeted the most in a single day since 2000 and are now down by more than 20% this year.