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Tesco Clubcard’s Twitter tournament drives 23% membership uplift
The supermarket partnered with BBH for a social media campaign for its loyalty scheme which drove conversation and engagement
This campaign was shortlisted in the Marketing Week Awards 2022
![](https://econsultancy.imgix.net/content/uploads/2023/03/09120809/The-Tesco-Clubcard-Prices-Cup.jpg?auto=compress,format&q=60&w=652&h=367)