Website relaunches fail.
Sometimes they are big, public ‘blow up in your face’ failures like M&S a couple of years ago. Often they are just a bit of a disappointment – waves of optimism petering out when they hit the shores of reality.
Could bad PR pose an existential threat to one of tech’s highest-flying companies?
It’s a question worth asking following a string of very bad headlines for Uber, which may be one of the fastest growing companies ever.
Whether it’s a general comment or enraged criticism – social media is usually the first place customers go to voice their thoughts and opinions about utilities companies.
Because of this, it is important for brands to have a proper online reputation management strategy in place.
From Brexit to the US presidential election, it would seem that we are living in one of the most politically-focused and politically-polarized times in recent memory.
Increasingly, the political discourse is finding its way into the brand world. Or, to be more accurate, brands are joining the political discourse.
Algorithms run the internet.
On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user’s News Feed.
Wells Fargo’s ongoing fraud scandal, which involved the creation of 2m fake accounts by bank employees, demonstrates some of the reasons banks are vulnerable to fintech startups.
But there are lessons that all companies can learn from Wells Fargo’s woes. Here are five of them.
Thanks in large part to drug pricing controversies, pharma companies have found themselves under scrutiny from the public, government regulators and even physicians.
That isn’t stopping pharma companies from pouring big bucks into their marketing campaigns, but increasingly, pharma marketers are turning to unbranded ads in an effort to reach consumers in a more subtle, stealthy way.
Large numbers of consumers turn to online reviews when evaluating products and services, so it’s no surprise that many businesses take them very seriously.
While some employ questionable tactics for dealing with negative reviews, ranging from legal threats and lawsuits to customer insults, there are good ways to make lemonade out of lemons when customers complain about your business online.
More and more of the world is connected thanks to the rise of the internet of things.
The healthcare industry, like so many others, is one of those being greatly affected by this trend, as everything from wearables to implanted medical devices are getting connected.
With television ads apparently losing their sway, pharma marketers are increasingly turning to social media, despite the fact that they have numerous digital shortcomings.
A new campaign launched by GlaxoSmithKline (GSK) demonstrates why addressing those shortcomings is so important.
While most companies’ social media efforts are customer-focused, a recent ruling by the National Labor Relations Board (NLRB) serves as a reminder that employee social media strategy is very important too.
Twitter has for years offered verified accounts, which help brands and public figures establish the authenticity of their accounts and access additional features, including special filters and opt-out from group Direct Messages.
Previously, verification was offered to select brands and public figures, and there was no official way for those not selected by Twitter to request verification.
That changed this week.