Mark Ritson & Facebook VP Steve Hatch to speak at Festival of Marketing 2018
Steve Hatch, VP, Northern Europe at Facebook, and Mark Ritson, Marketing Week columnist and Adjunct Professor of Marketing, Melbourne Business School, will take to the Headline Stage to close day two of the Festival of Marketing 2018, Oct 10-11 in London.
Social Media: Webinar Resources
Webinar Recording Reports Referenced Social Quarterly Social Media Best Practice Guide
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Could Facebook’s rocky relationship with users be damaging marketing prospects?
Despite all of the headlines and the immense scrutiny Facebook has faced in the wake of the Cambridge Analytica scandal, the social network seems to have escaped its biggest PR challenge to date largely unscathed.
But is that really the case?
The best social stories & campaigns from August 2018
Here are some great social stories from August 2018 – featuring Facebook, Movember, Greenpeace and more.
Why is Facebook focusing on ‘time well spent’?
There’s mounting evidence to suggest that heavy technology use can be damaging to mental health.
A study by Duke University found that this correlates with attention and behavioural problems in young people. Meanwhile, a 2017 survey by the Royal Society for Public Health found that young Brits believe social media channels like Facebook and Instagram have significant detrimental effects on their wellbeing.
Brexit has shown the power of segmentation & targeting in the age of Facebook
Before Facebook arrived, the ability to target very specific segments was incredibly difficult.
For example, if you had wanted to target all mums with a two-year-old child in the UK, you would be looking at some daytime TV, weekly magazines, and outdoor in specific nappy valleys.
Instagram’s IGTV shows potential but is not yet a free lunch for brands
Last month, Instagram launched IGTV, a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.
Before IGTV, videos on Instagram were limited to one minute in length. With IGTV, Instagram users can now create their own channels on which they publish videos of up to 60 minutes. In the future, Instagram plans to allow users to publish videos of unlimited length.
What happened to social communities? Do brands and businesses still care?
Do brands and businesses really care about creating communities in social media?
How brands can use social media polling
Twitter polls have been around for a while, but with Facebook Messenger and Instagram more recently adding similar features to their respective platforms – polls are having a bit of a resurgence.
GDPR Day 1: complaints filed against Google and Facebook
After months of anticipation and preparation, on Friday, the GDPR went into effect and privacy advocates, eager to put the law to the test, wasted no time challenging the practices of the internet’s two biggest names.
Hours after the GDPR became the law of the land, a non-profit organization called None Of Your Business (NOYB) lodged complaints against Google and Facebook, including Facebook subsidiaries Instagram and WhatsApp, with four different European authorities.