“Rivals should be utterly terrified,” The Motley Fool’s Senior Technology Specialist said of Facebook’s entry into the dating industry.
Such rivals seem to be masking that terror by expressing enthusiasm for the move or raising concerns about whether Facebook can be trusted with such personal data following the Cambridge Analytica revelations.
The GDPR is still a little over a week away from going into effect and already it’s clear that there are going to be big disagreements over what compliance actually looks like.
Western companies looking to expand their brands into China often face significant challenges in doing so successfully.
Many companies have struggled to compete with favored local competitors, and some have even been forbidden from entering the Chinese market in the first place.
Many brands are embracing ecommerce focused advertising on Amazon. But how can you build this into an omnichannel programme incorporating search and social?
Speaking at Facebook’s annual F8 conference this week, Mark Zuckerberg announced that the company is building a ‘clear history’ tool to give users greater control over how their data is used.
In light of the Cambridge Analytica scandal, this is perhaps unsurprising, and a blatant effort to restore confidence and trust in users.
In response to the ongoing scandal over its data collection, usage and sharing policies, Facebook has announced a slew of its changes to the Facebook and Instagram APIs. These APIs, or application programming interfaces, allow third parties to build applications that interact with Facebook and Instagram.
The changes have the potential to affect a number of players that participate in the Facebook and Instagram ecosystems, including brands.
Last week, Facebook’s CEO donned a suit instead of a hoodie and made his way to Capitol Hill, where he was questioned by American lawmakers in the wake of the Cambridge Analytica scandal.
That scandal, the largest the world’s largest social network has ever dealt with, has brought Facebook’s collection and use of data into the spotlight. With negative headlines being published daily and the threat of regulation on the horizon, the company’s public appearance shy chief, Mark Zuckerberg, had little choice but to go before lawmakers and answer questions.
As its co-founder and CEO prepares to testify later today before the United States House of Representatives in the wake of the Cambridge Analytica scandal, a reeling Facebook is being urged to adopt the GDPR globally.
For the next couple of days, Mark Zuckerberg will testify before Congress in the wake of the Cambridge Analytica scandal.
There is no doubt the most needling and awkward moments of the Facebook founder’s testimony will be reported by the press. After all, it’s going to make electric watching and reading to see one of the world’s most successful entrepreneurs be brought back to earth with a bump.
The long-term effects of Facebook’s ongoing data abuse crisis are still unclear, but one of the most popular and powerful tools Facebook offers marketers could be changing as a result.
According to reports that have since been confirmed by Facebook, the social media giant is planning to require that marketers using Custom Audiences certify to Facebook that they have obtained consent from the individuals whose data they provide to Facebook.
Pharma use of social media is maturing as companies get more savvy about how they use social channels.
For its fourth-annual Social Check-up, Ogilvy Healthworld partnered with social data firm Pulsar and looked at the social activity of 20 leading pharma companies in the 11 months between January and December 2017.
I think it’s time to dive back into the ever-changing world of social!
Here’s a look back at the biggest stories and campaigns we saw in March, featuring International Women’s Day, Nike, Trainline, YouTube TV, Zlatan and more.