We’re making our way into spring and summer, which, alongside the promise of disappointing weather, means only one thing – it’s wedding season.
Whether this fills you with glee or gloom, there’s no doubt it’s an area some people are very interested in. With the likes of Topshop recently launching its first bridal collection, it presents big business opportunities for retailers.
While good old Glastonbury is still more about bands than brands, other festivals are increasingly becoming overshadowed by commercial involvement.
Case in point: Coachella.
We know the path to purchase is becoming increasingly fractured, with consumers jumping from online to offline and across a multitude of devices.
However, in order to improve this increasingly complex customer journey, it’s vital for marketing measurement to also evolve.
According to a new report by Criteo, one third of all online retail transactions in 2016 involved two or more devices.
Not only does this prove that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it.
You might have seen a recent viral photo of a group of girls wearing the same trainers. The pair in question were the Adidas Superstar – clearly the must-have brand for young women everywhere.
According to new statistics, mobile presents a big opportunity for retailers this Valentine’s Day.
Analysis of more than 1.2bn digital purchases shows that sales via mobile devices grew by 79% between February 10-12 last year.
With 78% of people reportedly making a purchase on mobile within the last six months, it is clear that mobile shopping is on the rise.
However, despite this fact, basket abandonment remains a particularly big problem for online retailers – especially considering the often spontaneous and time-sensitive nature of buying on a smartphone.
The rise of chatbots has been cited as one of the main social media trends of 2016.
With Facebook recently announcing that it has enabled payments via bots in Messenger, we can expect to see even more companies getting involved in the new year.
The days when kids used to flick through the Argos catalogue for Christmas inspiration might be over.
Now, there’s a handy little app for that.
We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.
Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.
Domino’s Pizza is planning to open 400 more stores in the UK following a strong year of digital sales.
With 81% of its deliveries so far this year being ordered online and 64% of these being placed through its app or mobile website, the company has seen an overall sales growth of 11.5%.
I recently discovered Anthropologie has Wi-Fi in its London Regent Street store.
While this might seem like an insignificant detail, it meant I spent a lot longer in there than I planned, which then resulted in me spending far more money than I should have.