The team at Hive have an interesting story to tell.
Iterating a new product in a nascent part of an old industry, doing this within an enormous organisation like British Gas, while maintaining an independent, startup culture.
There’s a lesson in there for anybody.
Here’s what I learnt about Hive by listening to Tom Guy, product and commercial director, at #canvasconf, organised by 383.
The votes are in, the numbers are tallied and it’s official, we in Britain have turned on our tea drinking tradition and become a nation of coffee drinkers.
Today we consume around 1.7bn cups of coffee a year, with the majority of us drinking two cups a day and spending about £25 a week on coffee alone.
Here’s an easy process to help you build ‘earned’ before ‘bought’ loyalty with customers.
Are there alternative ways of generating customer loyalty other than cards or points to keep your customers engaged and coming back for more?
DevOps is a new trend becoming popular among information technology professionals.
It is a method in software development that emphasizes the need for communication, integration, collaboration, automation, and the measurement of cooperative efforts among software developers and IT professionals.
It is also making waves in the business of IT consulting.
If you are looking to build an app or other online service there are some clever product marketing plays that enabled Tinder’s incredible success – these should be taken seriously.
As we draw towards the end of the year, it’s always interesting to review what products or services sold well to whom around the world.
It’s also a time when we try to foresee opportunities for the next year ahead.
Le Web is a hotbed of entrepreneurs and startups looking to network, make connections and hopefully bump into a generous venture capitalist.
Consequently one of the topics up for discussion is the differing appeal of Europe’s various startup ecosystems.
Northern & Shell is one of the UK’s biggest publishers, owning titles including the Daily Express, Daily Star, OK!, New! and Star.
Until May this year it also operated three TV stations: Channel 5, 5* and 5USA.
So at a time when publishers are struggling to adapt to the new digital world, it’s worth taking note of the way in which N&S is attempting to monetise the massive amount of user data it collects.
Launching a product in an established industry is extremely difficult.
Customers may have a perceived expectation of what the product should be, and how it should compare to products that are already in the market.
Understanding your customer is often quoted as essential in most areas of marketing.
I was recently invited by Adobe to join them at Dmexco, a veritable behemoth of an expo and conference, held in Cologne, Germany.
Attended by almost 32,000 digital marketing professionals, and with 807 exhibitors and 470 speakers, the event promised much in terms of digital discussion.
Are you doing what’s best, or simply seeking the protection of the herd?
It’s an enticing idea: ‘Best practice’. It suggests a clearly defined path to success; a recipe for perfectly honed websites, trouble-free projects, delighted users; a silver bullet.
But what is ‘best practice’?
I don’t mean best practice for UX design, or best practice for SEO, or best practice for project execution. But the concept of ‘best practice’ itself.
Where do best practices come from? How do we recognise them? How do we adopt them?