The changing face of social content
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.
Four things that marketers need to know about Reels, Instagram’s answer to TikTok
After months of anticipation, Instagram has launched its short-form video feature Reels on a global stage. Here are four things marketers need to know – including which brands are already doing well on Reels and why the timing could be perfect for Instagram.
10 of the best brands on Instagram right now
Instagram turns 10 in 2020, and the platform has certainly come a long way since its early days. Once a place for personal photos (mainly of cats and food), it’s now the dedicated home of creative and innovative brand content.
Social Quarterly: Q1 2020
The latest trends, developments and statistics in social media, distilled by Econsultancy into a guide to what’s happening now and what you should be keeping an eye on.
Instagram SEO: nine tips for boosting your visibility
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
Why Chanel is the most influential luxury brand on social
The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
Getting started with Instagram: a beginner’s guide for marketers
The content in this briefing was originally included in Econsultancy’s Social Media Platforms Overview. It covers the following topics:
Social Quarterly: Q4 2019
The latest trends, developments and statistics in social media, distilled by Econsultancy into a guide to what’s happening now and what you should be keeping an eye on.
Can TikTok rival Instagram for influencer marketing success?
Instagram has traditionally dominated the influencer marketing industry.
Social Quarterly: Q3 2019
The latest trends, developments and statistics in social media, distilled by Econsultancy into a guide to what’s happening now and what you should be keeping an eye on.
Is Instagram’s popularity giving rise to Clickbait 2.0?
We all remember the clickbait era: those dark days of “This one trick…” and “You won’t believe what happened next”, of Facebook pages dedicated to mass-produced content aimed at going viral.