Why is Ford’s social media strategy so good?
How does a 110 year old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?
It seems like a fiction, but the venerable American corporation does some excellent work on many different social media channels, tailoring its output and connecting to each channel’s audience with the right content and tone of voice.
I’m writing this as someone who doesn’t have a particular interest in cars, either from a practical or aesthetic point of view.
However, as someone with a definite interest in great content, over the past few months Ford has definitely piqued my curiosity. Particularly when it comes to social video.