Four brand extension strategy examples
Variety is the spice of life for certain brands these days.
Digital Transformation Monthly – April 2021
A look at the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel.
2021 Digital Trends – Public Sector in Focus
An Econsultancy/Adobe report on the public services sector’s response to rapid digitisation. What technical and human components do public service organisations now need to provide in order to ensure the effectiveness of their digital services in a world that has abruptly gone virtual?
2021 Digital Trends – High Tech in Focus
High tech was an early adopter of digital transformation. This Econsultancy/Adobe report highlights how this move has appeared to insulate the sector from the extremes experienced by other industries during the pandemic, and explores challenges the industry faces going forward in a post-pandemic world.
2021 Digital Trends – Retail in Focus
Retailers have faced unprecedented challenges over the last year, with the need to rapidly adapt to shifting consumer trends never more in evidence. This Econsultancy/Adobe report explores strategies and tactics prioritised by retailers, and examines differences between top-performing companies and those in the mainstream.
Digital Transformation: Agility and Innovation Best Practice Guide
A report exploring how organisations can adapt to changing circumstances by applying key agile principles to marketing, ecommerce and innovation practice, with best practice recommendations, case studies and useful frameworks for identifying the key building blocks of achieving greater agility, enhanced innovation and organisational change.
Data-driven advertisers have a hammer and everything looks like a nail
Nils Andersson Wimby, Agency Director at Isobar Sweden, argues that marketers always need to be open to new perspectives.
Mark Ritson, Bob Hoffman and Helen Edwards to speak at new Festival of Marketing event
Leading marketers from KFC, Premier Foods, Little Moons, Mars and Kimberly-Clark will join the likes of Mark Ritson, Bob Hoffman and Helen Edwards for a new Festival of Marketing event in March designed to help marketers boost the effectiveness of their marketing spend.
Optimising Marketing Spend Best Practice Guide
Econsultancy research indicated nearly half (47%) of UK marketers faced budget cuts following the Covid-19 outbreak. This report provides guidance about how to thrive despite budget cuts during these ‘unprecedented times’, and tips on getting the most out of channels and restructuring teams effectively.
Digital Transformation Monthly – March 2021
A look at the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel.
2021 Digital Trends – Media, Entertainment & Telecoms Industry
An Econsultancy/Adobe report exploring the telecoms industry’s response to the increased digital consumption driven by the pandemic, the impact of the 5G network on the current media landscape, customer experience (CX), data management, and the challenges that must be overcome for organisations to succeed.
2021 Digital Trends – Financial Services & Insurance in Focus
An Econsultancy/Adobe report examining the current status of the financial service industry’s digital adoption efforts and the challenges that still stand in the way of a fully realised transformation, also analysing how leaders in the sector are approaching those challenges.