Digital Strategy

Capital One’s new browser extension is a great example of common-sense fintech innovation

Last year, Capital One, one of the United States’ largest commercial banks and credit card issuers, launched Eno, a digital assistant that allows customers to manage their accounts conversationally through SMS.

Now, Capital One has brought Eno to the browser through a new Chrome and Firefox extension that could prove very useful to Capital One cardholders.

Employer-sponsored healthcare initiatives will create new opportunities for pharmas & medical device companies

Last month, Amazon, Berkshire Hathaway and JPMorgan Chase announced they were teaming up to launch a venture aimed at providing better, more cost-effective healthcare to their employees.

And then last week, it was reported that Apple is launching AC Wellness, “an independent medical practice dedicated to delivering compassionate, effective healthcare to the Apple employee population.”

Will digital phenotyping ever be applied to pharma marketing?

The landscape for pharma marketing is changing rapidly and pharma companies are being forced to rethink how and to whom they market.

For example, it’s now reasonable to talk about the possibility of a pharma company shunning sales reps entirely and instead using digital channels to reach healthcare professionals and patients directly – an approach that probably would have seemed unthinkable less than a decade ago.