Category: Business Intelligence

MAP abuse: are you protecting your brand?

US manufacturers use MAP (Minimum Advertised Price) to protect brand image, maintain retail value, and keep margins ideal for resellers.

However, for the manufacturer that produces and distributes thousands of products, policing the retailers who sell your products can be a time consuming challenge.

As a result, a majority of resellers violate the MAP at least some of the time.

We have released an infographic which outlines the prevalence of MAP abuse, why it matters, how retailers are bypassing it, and the top three ways manufacturers can fight back.

Article Big data

Seven ways for marketers to collaborate with IT for better customer experience

Customer experience management is fast becoming the core pillar of effective digital marketing and data has a critical role to play.

However, it seems that many marketers do not have access to the data they need to improve customer experience. In our recent research, only 29% of marketers told us that they have access to any kind of data in real-time, which is essential for effective customer experience management.

This move to data-focused strategies is changing the relationship that marketing professionals have with IT and, with IT professionals traditionally the owners of data, a much closer relationship betweenthe two looks to be essential.