![Inside the Eurotunnel view along train](https://econsultancy.imgix.net/content/uploads/2020/11/13152237/Inside-the-Eurotunnel-view-along-train.png?auto=compress,format&q=60&w=652&h=434)
Personalised content and new SEO strategy help Eurotunnel achieve a £1m uplift in revenue
The travel company worked with agency Crafted to enable the delivery of personalised content and overhaul its SEO strategy, increasing organic revenue by 25% year-on-year.
![Inside the Eurotunnel view along train](https://econsultancy.imgix.net/content/uploads/2020/11/13152237/Inside-the-Eurotunnel-view-along-train.png?auto=compress,format&q=60&w=652&h=434)