![Grand Prix Events webpages](https://econsultancy.imgix.net/content/uploads/2019/11/27124036/Grand-Prix-Events-webpages.png?auto=compress,format&q=60&w=652&h=408)
Grand Prix Events doubles conversion rate with streamlined ecommerce site
The company worked with Plug & Play to create a conversion path based on user intent, achieving a 22% boost in revenue, a 13% rise in order value and a 111% increase in conversion rate.
![Grand Prix Events webpages](https://econsultancy.imgix.net/content/uploads/2019/11/27124036/Grand-Prix-Events-webpages.png?auto=compress,format&q=60&w=652&h=408)