![IRM Paris Snapchat campaign](https://econsultancy.imgix.net/content/uploads/2018/08/28164239/cardif_3__1_-blog-full.png?auto=compress,format&q=60&w=281&h=500)
IRM and the city of Paris reach 5.7 million views with Snapchat
To re-establish its standing as one of the best travel spots and reposition itself as a digital city, the city of Paris worked with IRM on a Snapchat campaign.
![IRM Paris Snapchat campaign](https://econsultancy.imgix.net/content/uploads/2018/08/28164239/cardif_3__1_-blog-full.png?auto=compress,format&q=60&w=281&h=500)
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To re-establish its standing as one of the best travel spots and reposition itself as a digital city, the city of Paris worked with IRM on a Snapchat campaign.