This chapter explores the fascinating ways that logistics and digital technologies are colliding, as well as new research that may change the way the industry interprets both the opportunities and challenges in ecommerce right now.
A look at the convergence of AI, creative and commercialisation and how the speed of ketchup inspired an innovative brand partnership between a food company and a GPS app.
Econsultancy’s Digital Shift Report for Q3 covers Netflix fashion, Instagram affiliates, distributed autonomous organisations, holograms, digital logistics, shoppable TV, VR ads and AI creative, delivering actionable insight on trends that will be significant in the short- to mid-term.
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
A look at non-fungible tokens (NFTs), around which there has been much hype in today’s marketplace as brands look to explore the realm of collectible crypto assets.
A look at developments in the area of ‘T-commerce’, covering the latest ‘shoppable TV’ announcements from Netflix, Amazon and YouTube, as well lessons from the latest innovations in the fashion category.
July 22nd, 2021 | 4:00pm BST | 11:00am EST
July 22nd, 2021 | 9:00am BST | 4:00pm SGT