The popularity of experiential marketing continues, with brand events and experiences proving bigger and better than ever.
The benefits are clear. According to a study by Freeman, over half of global CMOs see brand experiences as a way to forge ongoing relationships with audiences, while 90% of global marketers think that brand experiences create more compelling engagement.
Over the past five years, content marketing has gone from being the ‘shiny new object’ in marketing to one which is taken as seriously as SEO, SEM, and social media.
Once the hallmark of fashion print magazines, lookbooks are a great way for brands of all kinds to showcase their products online.
Not only does the medium allow brands to tell a story – helping to set a particular mood or enhance a theme – but it also puts products in context and highlights corresponding items to drive additional sales.
In marketing, buzzwords often emerge and acquire a definition which loses some of the original meaning of the term.
One recent example is the word ‘agile’ which now (capitalized) almost always refers to the project management method with stand-up meetings, sprints, and scrums.
As the year draws to a close, talk naturally turns to what the biggest trends of 2018 will be. Will AI dominate? Is personalisation yet again going to take centre stage?
Interestingly, it seems the one thing consumers will look for in the year ahead is a brand that sounds exactly like they do. In other words, emotional intelligence – i.e. the ability to empathise and engage like a human – will become the biggest consumer expectation of all.
Recently, I wrote a piece on what brands should take note of before entering the Chinese market.
However, brand marketers and advertising professionals have to do some preparation of their own before coming to China. Here are some tips for your consideration.
By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it’s getting better at monetizing users, has yet to prove that it will ever become a profitable business.
Snapchat’s woes don’t appear accidental either. Facebook recognized that Snapchat presented perhaps the biggest threat to its dominance and has engaged in a concerted effort to thwart Snapchat’s rise, one that seems to be working.
Angus Quinn is content marketing manager at Skimlinks. What does he do, and what does it take to do it?
We’re about to find out…
Brochures and pamphlets were once the main source of information for potential new students.
Now with many higher education providers taking steps towards digital transformation, and students naturally looking online to research educational courses – other forms of marketing are taking precedence.
According to a recent study by ShareIQ, Maybelline has seen the highest levels of engagement for a cosmetics brand across visual social media platforms so far this year.
It has generated nearly 60m likes on Instagram, which is 49x the amount of rival brand Revlon. Meanwhile, Maybelline now has over 100,000 followers on Pinterest, while brands like Estee Lauder and CoverGirl are trailing behind with an average of 60,000.
I recently wrote a round-up of current Halloween-themed marketing campaigns, which included Topshop’s partnership with Netflix.
This got me thinking about the positive aspects of a co-branding campaign or collaboration, where both brands are able to benefit from a combined power in order to build awareness and reach a wider audience.
Something startled me as I walked past Topshop this week, and it wasn’t just a flustered shopper.
It was in fact the retailer’s ‘Stranger Things’ themed display, complete with a mock Hawkins Laboratory in the window (and a random person testing their ‘telekinetic powers’ for all of Oxford Street to see).