Looking through the results from Econsultancy and Marketing Week’s most recent Covid-19 Business Impact Survey (the third iteration, 25th April), there are several stats that stood out to me when juxtaposed: Only 6% of respondents from large organisations (annual revenue more than £50 million) said they were investing more in marketing to ‘seize the opportunity’. […]
In the midst of the coronavirus pandemic, many organisations have frozen spending plans and pulled funding as they try to cope with the adverse impact that the outbreak has had upon their business and revenue.
There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.
The coronavirus pandemic has completely reshaped how we live our lives – to the point that by now, saying it feels like stating the obvious.
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
As people across the UK have heeded advice to stay indoors and only venture outside if necessary, restaurants and pubs who would normally be catering to large crowds have closed their doors. This has left the wholesalers who supply food to them in a tricky position: many want to find ways to keep their business […]
A special edition of Econsultancy’s Digital Transformation Monthly examining how businesses have been adapting to the effects of the coronavirus outbreak.
The recent coronavirus outbreak has caused something of a catch-22 for businesses when it comes to digital transformation.
A look at the most important transformation stories arising from sectors from retail and FMCG to banking and hospitality.
Supermarket brand Sainsbury’s has just unveiled a new type of concept store in Mansion House, London with an emphasis on sustainability, customer centricity and hyperlocal purchasing habits.
A look at the most important transformation stories arising from sectors from food and drink and travel to retail and beauty.
The content of this briefing is reproduced from Econsultancy’s Change Management for Marketers Best Practice Guide, published November 2019 and written by Neil Perkin. The report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. With […]