![](https://econsultancy.imgix.net/content/uploads/2023/01/21043826/barilla.png?auto=compress,format&q=60&w=652&h=367)
Italy’s top pasta brand emphasises authenticity and sustainability to reach its highest-ever UK market share
Barilla partnered with Bray Leino for a multi-channel campaign which aimed to remind locked-down Brits of Mediterranean holidays to rekindle their interest in genuine Italian pasta.
![](https://econsultancy.imgix.net/content/uploads/2023/01/21043826/barilla.png?auto=compress,format&q=60&w=652&h=367)