![Greggs Vegan Steak Bake](https://econsultancy.imgix.net/content/uploads/2021/07/22111753/VSB2.jpg?auto=compress,format&q=60&w=652&h=367)
Vegan Steak Bake unboxing propels Greggs to Veganuary success for second year running
The food on-the-go chain puts its own spin on youthful ‘drop culture’, positioning its new vegan product as a must-have item to create unprecedented demand.
![Greggs Vegan Steak Bake](https://econsultancy.imgix.net/content/uploads/2021/07/22111753/VSB2.jpg?auto=compress,format&q=60&w=652&h=367)
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The food on-the-go chain puts its own spin on youthful ‘drop culture’, positioning its new vegan product as a must-have item to create unprecedented demand.