![Case study Ad-Lib.io Coca-Cola advert variants](https://econsultancy.imgix.net/content/uploads/2021/03/31161534/coca-cola-variants.png?auto=compress,format&q=60&w=652&h=279)
Coca-Cola supports reopening retailers with hyper-local ad creative at scale across Eastern Europe
The campaign utilised a new and automated content production process to create ads localised down to the individual hospitality outlet as regions went in and out of lockdown.
![Case study Ad-Lib.io Coca-Cola advert variants](https://econsultancy.imgix.net/content/uploads/2021/03/31161534/coca-cola-variants.png?auto=compress,format&q=60&w=652&h=279)