![KFC results from new CRM strategy](https://econsultancy.imgix.net/content/uploads/2021/01/29153436/KFC-EY_VISUAL_CT_AWARDS-1.jpg?auto=compress,format&q=60&w=652&h=367)
New strategy delivers record-breaking CRM revenue for KFC
A shift to a penetration-based strategy delivered a bucket of returns for the restaurant chain.
![KFC results from new CRM strategy](https://econsultancy.imgix.net/content/uploads/2021/01/29153436/KFC-EY_VISUAL_CT_AWARDS-1.jpg?auto=compress,format&q=60&w=652&h=367)
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A shift to a penetration-based strategy delivered a bucket of returns for the restaurant chain.