![guinness burger promotional material](https://econsultancy.imgix.net/content/uploads/2021/01/29103148/guinness-burger-promotional-material.jpg?auto=compress,format&q=60&w=652&h=391)
Customer insight drives Guinness® burgers launch success
‘The World’s First’ campaign exceeded its qualified leads target by over 200%.
![guinness burger promotional material](https://econsultancy.imgix.net/content/uploads/2021/01/29103148/guinness-burger-promotional-material.jpg?auto=compress,format&q=60&w=652&h=391)
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‘The World’s First’ campaign exceeded its qualified leads target by over 200%.