![Cadbury White Creme Egg hunt on OOH advertising billboard in London](https://econsultancy.imgix.net/content/uploads/2020/09/14151928/Cadbury-White-Creme-Egg-hunt-on-OOH-advertising-billboard-in-London-scaled.jpg?auto=compress,format&q=60&w=652&h=461)
Cadbury’s Hunt The White Creme Egg campaign increases sales by 9.9%
Cadbury urges the public to search for Creme Eggs hidden in other brands’ ads, boosting sales and programmatic engagement.
![Cadbury White Creme Egg hunt on OOH advertising billboard in London](https://econsultancy.imgix.net/content/uploads/2020/09/14151928/Cadbury-White-Creme-Egg-hunt-on-OOH-advertising-billboard-in-London-scaled.jpg?auto=compress,format&q=60&w=652&h=461)
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Cadbury urges the public to search for Creme Eggs hidden in other brands’ ads, boosting sales and programmatic engagement.