This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
Annika Bizon is Marketing and Omnichannel Director for Samsung UK and Ireland. We caught up with Annika to find out more about her role, which heads up a newly-combined marketing and omnichannel function, and the benefits this combination has brought. She also discusses how to create a truly great customer experience, and how Samsung meets […]
UK advertisers are planning to cut-back on offline media in favour of digital spend, as the recession puts increased pressure on budgets. This is according to research from ISBA and Ebiquity, who surveyed 59 brand advertisers (which included three of the UK’s top 10 by spend and 11 of the UK’s top 50). Sixty nine […]
New research from Movable Ink shows consumers are more likely to purchase from, and stay loyal to, brands that personalise customer interactions and comms.
Andrea Carter is Senior Director of Marketing EMEA at Sophos, a cybersecurity-as-a-service company. I recently caught up with Andrea to find out more about her role. She talks trends in B2B marketing, the alignment between sales and marketing, and lessons from the pandemic. Tell us about your role – what does a typical day look […]
In an increasingly privacy-conscious web, contextual ad targeting is having a moment. Discussion website and self-proclaimed ‘front page of the internet’, Reddit, recently announced the acquisition of Spiketrap, an audience contextualisation company. As well as further building out Reddit’s advertising offering, the move to acquire Spiketrap highlights Reddit’s intention to capitalise on advertising that matches […]
Many companies are eager to explore investments in the metaverse, but what is the best way to go about this? We conclude our three-part series, ‘A metaverse reality check’, by looking closely at the practical considerations behind metaverse investment, and consider what some major brands have been doing in this space.
Jürgen Galler is the CEO and co-founder of marketing intelligence platform 1plusX. I recently caught up with Jürgen to find out more about his role. He also talks data strategy, and the challenges of activating first-party data. Tell us about your role – what does a typical day look like for you? As CEO of […]
There’s plenty of enthusiasm from the world of business and technology about the prospect of the metaverse. But how well does this match up with what consumers are feeling?
Csaba Szabo is Managing Director EMEA at Integral Ad Science. I recently caught up with Csaba to find out more about his role, trends in advertising such as contextual advertising and connected TV (CTV), and what’s next for IAS. Tell me about your role at IAS – what are you most focused on right now? […]
Businesses are rushing to get in on the ground floor of the metaverse – but what is it really? What do we mean when we talk about ‘the metaverse’?
The Love Island and Reddit partnership may have been a missed opportunity for ITV, and a reminder to marketers about the fundamentals of community, as some fans in the show’s subreddit were ambivalent about the tie-up.