A perfectly planned ad campaign, sabotaged by brand messages popping up next to extremist or inappropriate content. This nightmareish prospect is enough to fill most marketers with fear – and for some, unfortunately, it has become a reality.
2017 seems like it may prove a somewhat seminal year for programmatic advertising.
Ahead of a lengthier take on what 2018 might hold, our experts take a look at four key trends from this year.
If you read the press you’d be forgiven for thinking programmatic advertising is in decline.
But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of new technologies and initiatives have got many in the industry hopeful that 2018 could be a big year for programmatic.
Welcome to the third part of our programmatic ‘ask the experts’ series.
Previously we’ve looked at tracking the offline impact of programmatic spend and what data is needed for proper targeting. In this article we tackle the challenge of integrating programmatic and TV, as well as asking how programmatic creative interplays with other channels.
The experts are back with more advice on programmatic advertising.
In this article they answer two questions – Which data are most valuable for targeting? And what are the most important innovations in direct response?
For years, brands have grappled with questions about which agency model is the best fit for their business.
When it comes to programmatic, however, a new survey recently released by Advertiser Perceptions indicates that a growing number of brands are hoping to bring their efforts in-house.
Just to be up front; this is not a best practice blog post. I simply wanted to share my story of a recent lead generation campaign, with the hope it might be useful for marketers running similar campaigns.
Have brand safety concerns taken some of the shine off of programmatic and made direct ad buys more fashionable again?
According to data from MediaRadar, the answer looks to be “yes” as the number of brands engaging in programmatic ad buys dropped by 2% between January and July.
Our ‘ask the experts’ series has moved on to the subject of programmatic advertising.
With still so much debate in the adtech industry, what better time to grasp the nettle and learn more about it.
Digital out-of-home advertising (DOOH) is predicted to hit 50% of all outdoor revenue by the end of 2017, while the number of digital screens in the UK has increased from 2,056 in 2009 to over 17,000 in 2017 thanks to investment of around £100m.
Ever wondered what it might be like to work for an adtech platform such as a DSP?
Carl Millikin, trading director for the UK and France at The Trade Desk, is here to give us some insight. Let’s try his shoes on for size.
John Goulding is global product director at Media iQ, a company which uses its proprietry analytics technology platform to deliver better targeted digital advertising campaigns.
Goulding gives us some nice insights into the world of programmatic, as well as letting us know what he gets up to day-to-day.