When promoting a post on Facebook, you can only have text in 20% of the post’s photo.
Lately that seems to have changed. I set out to discover what’s going on, and had surprising results.
Programmatic advertising is complicated. There’s no doubt about that.
This complexity explains why there is quite a lot of terminology involved, but it can seem quite opaque to the newbie.
Luckily, Econsultancy has a wonderful and thorough discussion and explanation of programmatic - Programmatic Marketing: Beyond RTB.
As a taster, I thought I’d throw some important terms into a glossary. It’s just the basics, but I hope it helps.
For marketers, picking a digital ad platform to use and to master is important and is taken with as much care as any major commitment or purchase.
Here are some strong arguments why Facebook may be a better platform than LinkedIn for your B2B campaigns.
There’s been a great deal of discussion recently around the perceived decline in brands’ ability to achieve organic reach on Facebook, with some suggesting that Facebook should now be considered as an ad network rather than a social network.
Our own head of social Matt Owen has had his say on the matter, arguing that brands need to reappraise their Facebook strategies and pointing out that the social network would ultimately suffer if it artificially limited marketers’ ability to reach consumers.
And to add to the debate I spoke to Gary Vaynerchuk, a man with particularly strong views on Facebook ads.
Vaynerchuk, who is CEO of VaynerMedia, was among the keynote speakers at the recent IMW event in New York.
Contrary to some reports, display advertising is alive and well.
However, marketers must rethink their approach if they want their online ads to drive engagement, clicks and conversion.
Snow Fall is a beautiful, interactive and immersive multimedia experience about the avalanche at Tunnel Creek in the US.
It was lovingly crafted by The New York Times in 2012 and was heralded as setting new standards in digital storytelling.
Seventeen months later, the publication’s internal innovation report was leaked. It points out that while projects such as Snow Fall are extremely popular, with more than 21m page views, they are not easily replicable.
If you do any B2B marketing, then you should try LinkedIn Ads. Here are a few pointers from my experience to help you get started.
I’m sure that almost everyone who reads this blog is active on LinkedIn.
You are ‘linked’ with all of your business contacts and friends, you have filled out your profile, and you may even be active in a group or two. But it’s quite likely that you have not used its ad platform.
Programmatic advertising has been around since 2009. On mobile though, it’s only recently started to take off
Penetration and performance of the smartphone has increased and programmatic buying companies have seen the opportunity. Whilst Facebook and Google are taking most of the mobile advertising dollar, programmatic is certainly on the rise as it seeks to deliver quality and quantity.
Talking with RTB.com’s Mike Miller, it struck me that the factors making for the success of programmatic mobile are those we see as trends across marketing. So what are these trends?
2014 is another exciting year for mobile.
With many new technologies coming to market, emotional investment in our devices along with usage is at an all time high.
This is the definitive A to Z guide to mobile marketing and commerce. Enjoy…
Ashley Friedlein, Econsultancy CEO, kicked off 2014 by pointing to six trends of note in advertising.
These were real-time bidding, native advertising, video advertising, targeting, localised and geo-targeting, and mobile advertising.
Unilever is a company that continues to innovate in advertising. Let’s look at how.
Mobile marketing is still a developing industry and one that does suffer something of an image problem.
Taken purely in terms of clickthroughs and conversions mobile ads don’t always deliver the best returns, so it’s up to the mobile networks to continue improving ad units while also convincing marketers that it’s not all about clicks.
To assist in this endeavour, I’ve rounded up eight case studies of mobile marketing campaigns that proved to be a success.
For more in-depth case studies, head over to our Case Study Database which is available to Econsultancy subscribers.
And for more on this topic download the Econsultancy Mobile Marketing and Commerce Report or read my post looking at eight great examples of mobile marketing from Southeast Asia.
The first ever accredited seals to help promote brand safety online in the UK were recently introduced by JICWEBS.
These seals are awarded to ad serving companies successfully audited by a third party to meet industry-agreed standards to prevent ads being served next to inappropriate or illegal content online.
So how did this all actually come about and what are the pros and cons for the various parties involved in digital advertising?