Deceptive ads that attempt to trick users are a drag for consumers and typically don’t do publishers any long-term favours either.
But they could become an even bigger liability for publishers thanks to a new feature Microsoft is adding to Internet Explorer.
Google has launched a free tool for AdSense publishers that provides content recommendations.
Despite the fact that it’s a mature tech giant and not a scrappy little startup, Facebook revenues continue to grow at a blistering clip.
This not only suggests that Facebook has not only come a long way in figuring out its ad model but that advertisers are liking the results they’re seeing.
Five prominent news publishers have formed the Pangaea Alliance to offer media buyers programmatic access to their ad inventory.
Find out why now is the perfect time to start programmatic display advertising.
Multiple tests and research have shown that phone leads have the highest closing rate.
I’m here to show you how you get more of them.
Want to know what’s happening in the red-hot world of Asian digital marketing?
Well this summary of Econsultancy’s Digital Cream event in Singapore will help you to find out.
Argos has fundamentally altered its business model in the past two years to give it a renewed focus on digital and stronger prospects for future growth.
To become a digital business the retailer implemented a five-year transformation strategy that focused on engaging customers through new digital channels, having more choice available faster, broader customer appeal, and a lean and flexible cost base.
Any discussion around programmatic advertising will eventually turn to the topic of transparency.
And so it was during a panel session at Econsultancy’s Get With The Programmatic conference in London this morning.
Programmatic marketing is still a bit of a mystery to many people, but as some of the world’s biggest companies are already using the technology it’s probably time to get onboard.
A prime example of this is Mondelez, which has nine billion-dollar brands within its snacking portfolio and had net revenues of $35bn in 2013.
Do you advertise on Facebook? Or plan to? If so, then you should know that there have been some big changes lately.
To help you navigate these, here are 4 recent improvements which will help you advertise on Facebook more effectively.
As I have discussed previously, South Korea offers an interesting proposition for global brands and marketers, with an incredibly high internet penetration rate, strong propensity to purchase and a mature ecommerce landscape.
Naver, which handles the vast majority of search queries in South Korea has several unique paid products for advertisers that are worth exploring in more detail.