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Indian online grocery retailer’s content and social media campaign drives 13% order uplift
Partnering with Webchutney, Swiggy Instamart’s ‘Better Half Cookbook’ tapped into the growing trend for household gender equality by dividing recipe instructions in two.
![](https://econsultancy.imgix.net/content/uploads/2022/03/22170047/CamSpo-Swiggy-Instamart-The-Better-Half-Cookbook-Hero.jpg?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=343)