![Morph holding a Tesco Clubcard to card reader at self-service checkout in Tesco supermarket in Prices That Take You Back campaign](https://econsultancy.imgix.net/content/uploads/2021/08/17140903/Morph-holding-a-Tesco-Clubcard-in-Prices-That-Take-You-Back-campaign.png?auto=compress,format&q=60&w=652&h=435)
Tesco’s ‘Prices That Take You Back’ social campaign improves brand perception and achieves 210% ROI
Tesco reclaims share of value perception from German discounters with social media campaign that celebrated nostalgia and engaged with customer responses.
![Morph holding a Tesco Clubcard to card reader at self-service checkout in Tesco supermarket in Prices That Take You Back campaign](https://econsultancy.imgix.net/content/uploads/2021/08/17140903/Morph-holding-a-Tesco-Clubcard-in-Prices-That-Take-You-Back-campaign.png?auto=compress,format&q=60&w=652&h=435)