![Henri Lloyd model wearing sailing jacket on boat](https://econsultancy.imgix.net/content/uploads/2021/06/04092817/Henri-Lloyd-model-wearing-sailing-jacket-on-boat.jpg?auto=compress,format&q=60&w=640&h=427)
Henri Lloyd meets pandemic and Brexit trading challenges head-on with pivot to digital-first approach
The sailing and lifestyle brand adopted a scalable, future-proof and customer-centric platform to cater to its global customer base with timely product launches and an exclusive customer loyalty reward programme.
![Henri Lloyd model wearing sailing jacket on boat](https://econsultancy.imgix.net/content/uploads/2021/06/04092817/Henri-Lloyd-model-wearing-sailing-jacket-on-boat.jpg?auto=compress,format&q=60&w=640&h=427)