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7 For All Mankind UK sees three times more conversions with fashion personalisation platform
The denim brand, looking to emulate the in-store experience online, drove more conversions after implementing the data-driven, fashion personalisation platform True Fit on its ecommerce site, which gives customers a better idea of how specific garments will fit.
![7 for all mankind denim jeans pile on stool](https://econsultancy.imgix.net/content/uploads/2020/06/26135847/7-for-all-mankind-denim-jeans-pile-on-stool.png?auto=compress,format&q=60&w=652&h=453)