
M&S Corporate Gifts optimises B2B analytics to boost revenue by 60%
The retailer partnered with ReallyB2B to overhaul its data and targeting strategy then optimise its personalised email marketing, content and digital advertising campaign

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.
The retailer partnered with ReallyB2B to overhaul its data and targeting strategy then optimise its personalised email marketing, content and digital advertising campaign