Drinkaware at Work partnered with CTI Digital for a paid social and search campaign which successfully adopted a test-and-learn audience segmentation approach.
UpGuard partnered with Rocket for a data-driven, granular approach which increased its relevancy to its diverse B2B audiences and markets.
Ogun works with OneSignal to optimise its communication tools to improve its user onboarding and messaging process.
Working with Traffic Builders, Mediq standardised its analytics and tagging approach then centralised its data to optimise its customer experience across 12 markets.
Summary Online privacy regulations are increasingly reducing marketers’ access to third party data. Global cyber-security company F5 therefore wanted to future-proof its online audience engagement and digital advertising strategy by optimising its approach to first-party data. However, the company was focusing its data analysis on online first-party data and ignoring offline customer data, which meant […]
Nordson DAGE partnered with Receptional to review its paid search processes then adopt a more granular approach which drove more leads at less cost across 34 markets.
The online survey tool partnered with PMG to overhaul and automate its B2B paid search data processing, to be able to target and engage more profitable audiences.
US-based Palo Alto Networks partnered with PMG to hyper-segment its IT professional audience then engage them with informative content based around individual needs.
Summary Intergenerational Financial Planning (IGP) is an increasingly essential part of the financial adviser offering. Leading savings and investment company Prudential, part of M&G plc, was therefore keen to enhance and showcase its IGP expertise. Working with financial services marketing agency Teamspirit, Prudential undertook an industry content audit then used those insights to create an […]
IMSM worked with Launch to review, clean up and optimise its data management, which subsequently helped increase sales leads by 65% in a paid search campaign across seven markets.
HB Reavis partnered with Isoline Communications to engage its C-suite audience with topical, research-led content.
The accountancy software company partnering with Yard to identify and prioritise the optimisation of its most valuable web pages in real-time.