
Specsavers increases website traffic by 23% with search data-driven content strategy
The eye and ear-care retail chain used search data to create a content library which was continually updated in line with customers’ changing health concerns.

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.
The eye and ear-care retail chain used search data to create a content library which was continually updated in line with customers’ changing health concerns.