Econsultancy’s Media Budgets Index, in association with Datalicious, compares media budget allocation with perceived media consumption.
I’ve picked out some highlights from the worldwide survey of 678 relevant senior staff, including overspend and underspend by channel.
Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.
Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.
Yesterday was Econsultancy’s inaugural Creative Programmatic conference.
I was there, listening intently, and am delighted to bring you 31 of the most thought-provoking opinions expressed on the day.
Comments come from Topman, O2, TUI, The Telegraph, and a variety of tech companies and agencies.
If taking the lead on trends is part of your brand identity, then it follows that Topman should offer up a crop of fresh ideas in its creative strategy as much as on its shopfloor.
Last year, while it proffered cool military and camel styles to its sartorially conscious customers, Topman applied a creative programmatic strategy to the big fashion trend of khaki.
It shot the khaki look onto five different models, each of which matched to one of the brand’s five different types of customer.
At the beginning of 2016 things are much rosier at The New York Times than they were two years ago.
Though print is still suffering, there seems to be a greater degree of parity between the incumbent’s digital know-how and that of new online-only upstarts.
The paywall is bearing fruit, social media platforms court its content and Google is trying to shine a light on longer form journalism.
The paper has shown itself again to be a restless experimenter across digital platforms and with new digital technology.
The Times launched ‘The Times of London Weekly’, its international digital offering, last month.
After investigating the app, I loved the idea of it and wanted to try a subscription for a month or two.
One problem, I can’t get it in the UK. It’s an interesting quirk of the all-or-nothing subscription model; let’s take a look in more detail.
The history of ad blocking is a virtual time machine of America’s inventors and their entrepreneurial spirit.
It’s lineage may date back as far as 1928, inspired by two American cousins named Edward M. Knabish and Edwin J. Shoemaker, who partnered in a small furniture business located in Monroe, Michigan.
Third-party distribution channels are increasingly prominent part of the digital publishing landscape, but instead of rejecting channels that don’t offer full ownership and control, many publishers are embracing them.
Case in point: Snapchat Discover, an exclusive, invite-only offering, has major publishers clamoring for the ability to participate.
In 2016 the majority of digital advertising budgets will be spent on programmatic ad inventory in both the US and UK.
Brands owners such as Procter & Gamble and American Express were relatively quick off the mark to specifically state that they wanted the majority of their advertising budget to be spent programmatically.
Is there a disconnect between what marketers say and what they do? When it comes to the viewability of their digital ads, it appears the answer may be yes.
From Facebook’s new 360-degree videos, which are now available to select brands as a new ad format, to Snapchat’s new Sponsored Lens offering, which allows brands to add custom filters to the Snapchat experience, marketers today face a constant stream of new ad products.
This is both a blessing and a curse.
In our last post on programmatic ad buying (or ‘programmatic’), we provided a broad introduction to the topic.
Here we take a look at the size of the programmatic market in APAC and draw conclusions about whether programmatic is a niche or essential skill for digital marketers in the region.