As rumored earlier this year, Google has announced Customer Match, a new ad targeting product that gives AdWords advertisers the ability to target their customers through Google Search, YouTube, and Gmail.
Digital advertising remains very much a blend of art and science utilizing the flywheel effect of technology.
Within the art comes a lot of human decision-making fueled by data, intuition, or speculation.
Working out where to best spend your next pound of budget is a question that marketers have been trying to answer for years.
Companies want to get the biggest bang for their buck and one way of doing this is to look at the more advanced metric of marginal ROI.
Included in the Ofcom Communications Market Report for 2015 is a detailed breakdown of the state of media consumption in the UK.
Digital media services have grown in popularity, driven by younger audiences, and an increased uptake of connected TVs and devices that enable TVs to become smart.
I’m jumping the gun slightly this month, but as it’s almost the end of July I’m going to go ahead and roundup the best digital marketing stats we’ve seen in the past 30 days or so.
This time it includes the tablet market in Vietnam, Amazon’s investment in India, CX in Australia, Walmart’s ecommerce plans in China, and a whole lot more.
Mind the gap between your data sources. Learn more at sitefinity.com Foreword Ashley Friedlein, Econsultancy Founder and Centaur Marketing President The data collected for the Top 100 Digital Agencies 2015 shows that the optimism expressed in last year’s report was more than justified. Since 2014, the average fee income across the 100 has increased […]
In the battle to ensure that online ads reach consumer eyeballs, what’s the best way to address the proliferation of ad blockers?
A new company, Sourcepoint, has a simple answer: attack them head on.
Salesforce is the 800 pound gorilla of the CRM market, but it could soon be a major part of the ad market.
This week, the company announced its next-generation Marketing Cloud, and perhaps the biggest update aims to bring CRM data to media buying.
Despite significant and growing demand for video ad inventory, and publishers eager to meet that demand, advertisers are finding it challenging to find premium video ad inventory.
In the wake of the Great Recession of 2008, Wall Street’s reputation took a big hit, but the online advertising market could soon find itself functioning a lot like a Wall Street trading desk.
Almost two-thirds of marketers (62%) are using programmatic advertising for brand campaigns as opposed to direct response, according to the findings from our new Programmatic Branding Report.
The results also show that, on average, 40% of programmatic spending goes towards branding campaigns, with marketers expecting a 37% increase in their programmatic ad spend by 2017.
According to Adobe and FairPage, more than 144m people are now using ad blockers to stop advertising in its tracks when they browse the web.
That number doubled in 2013 and continues to rise.
Because of demographics, ad blocking is not surprisingly most common in the video game and technology verticals, but is increasing in other verticals, like business and entertainment, too.