Last year, Google added store visits to its Estimated Total Conversions feature.
At the time, Google noted that “roughly 95% of retail sales take place in physical stores,” making the ability to measure the influence of online ads on offline sales of great importance.
Many companies have staffed their social media teams with Millennials, believing that members of younger generations who have grown up with social media platforms are in many cases better qualified to manage its use.
But is this a bad idea?
Five prominent news publishers have formed the Pangaea Alliance to offer media buyers programmatic access to their ad inventory.
The growth of the internet means digital advertising is now increasingly used by businesses of all sizes.
But it is particularly challenging building an agency that is focused on SME clients.
Find out why now is the perfect time to start programmatic display advertising.
Argos has fundamentally altered its business model in the past two years to give it a renewed focus on digital and stronger prospects for future growth.
To become a digital business the retailer implemented a five-year transformation strategy that focused on engaging customers through new digital channels, having more choice available faster, broader customer appeal, and a lean and flexible cost base.
Any discussion around programmatic advertising will eventually turn to the topic of transparency.
And so it was during a panel session at Econsultancy’s Get With The Programmatic conference in London this morning.
Programmatic marketing is still a bit of a mystery to many people, but as some of the world’s biggest companies are already using the technology it’s probably time to get onboard.
A prime example of this is Mondelez, which has nine billion-dollar brands within its snacking portfolio and had net revenues of $35bn in 2013.
Northern & Shell is one of the UK’s biggest publishers, owning titles including the Daily Express, Daily Star, OK!, New! and Star.
Until May this year it also operated three TV stations: Channel 5, 5* and 5USA.
So at a time when publishers are struggling to adapt to the new digital world, it’s worth taking note of the way in which N&S is attempting to monetise the massive amount of user data it collects.
Mobile technologies are fundamentally changing the way businesses interact with consumers.
Telecommunications companies obviously play a huge role in this, so a new report published by Econsultancy and Adobe gives an insight into how these businesses are themselves adapting to the new digital world.
The Digital Marketing in the Telecom Sector Report also explores the key trends, opportunities and sector-specific issues shaping digital strategies in the telco industry.
The research is based on a global survey of more than 200 telecom executives based mainly in North America and EMEA (Europe, Middle East and Africa).
Here’s a summary of three key trends identified in the report:
The growing list of ‘back and forth’ economic sanctions between the West and Russia has brought into popular focus just what a key market this has become for some of the world’s largest commercial brands.
What is often lost in this conversation however, is the growth and development of the surrounding CIS (Commonwealth of Independent States) region as an online marketplace.
The region is often known for its complex geo-political relationships but in fact, these countries share a lot of cultural and linguistic patterns that are particularly visible in online search.
Running a profitable publishing business online is no easy task, and success has a lot to do with retaining subscribers.
One way of achieving this is through loyalty programmes, which provide extra value for subscribers, and can even make them valuable advocates for the brand.
I’ve been asking Nina Gilbert, Account Director at Clock, about the strategies publishers can use to keep customers loyal and reduce subscriber churn…