Eight Singles’ Day insights for Asian brands targeting 2018
Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival’s performance in 2017.
Livestreaming in China: Everything you need to know
Livestreaming has been growing rapidly since 2015 in China, thanks to a slew of social apps and better mobile networks.
In this article, we’ll take a look at:
- the stats behind the rise of livestreaming
- some brand campaigns
- important ivestreaming platforms
- Alibaba’s investment in the trend
China’s Singles’ Day: Can Western brands take advantage?
Alibaba is this year referring to Singles’ Day as the ‘11.11 Global Shopping Festival’.
That’s a pretty clear statement of intent, with the online retailer aiming to create a worldwide event.
It also hints at the growing trend of international, cross-border purchases by Chinese consumers, particularly the middle classes.
The best APAC digital marketing stats from September 2016
WhatsApp and chicken nuggets are just two reasons why you should enjoy September’s selection of APAC digital marketing stats.
And don’t forget, Econsultancy subscribers can peruse the Econsultancy Internet Statistics Compendium, for more stats.
A beginners’ guide to Alibaba’s Tmall
For those of you new to Tmall, Alibaba’s B2C marketplace, I thought I’d write a brief introduction.
I’ve included detail of market share, sales, delivery, payment, brands and more.
And for more on this topic, download our China Digital Report, Q1 2016.
China: How can Waitrose profit where ASOS couldn’t?
Last week, Waitrose announced it would sell 30 products through the Royal Mail online shop on China’s Tmall.
Such inauspicious beginnings in its 59th international market could, Waitrose said, turn into its biggest overseas market in three to five years.
But, so shortly after ASOS decided to mothball its Chinese website, why is Waitrose so confident?
Digital in China: 10 things you might not know
Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.
Subscribers can download the full China Digital Report, but I’ve had a skirt through and picked out some interesting bits you may or may not know about digital in China.
How Western mobile apps are making headway in China: stats
The Chinese mobile landscape is a fascinating market to study.
On the first hand we see a vast population over a very large and diverse geography.
This has been the perfect condition for fast mobile growth in recent years, even nearing 100% penetration as we enter 2016.
Luxury retailer discounting on Singles’ Day: Will they do it again on Black Friday?
Earlier this week I wrote an article on Econsultancy about Black Friday and whether UK retailers will abstain or get involved with the American inspired retail holiday.
Well, like in politics, a week is a long time in retail. Today might be Armistice Day in Europe, and a day of sombre reflection, but in China it’s the wildly popular Singles’ Day sales frenzy.
15+ APAC digital marketing stats from August 2015
Another month has been ticked off the calendar so it’s time again for our monthly stats roundup from Asia-Pacific.
This time around it includes Facebook usage, e-retail in China, mobile marketing, real-time marketing and programmatic video.
16+ APAC digital marketing stats from July 2015
I’m jumping the gun slightly this month, but as it’s almost the end of July I’m going to go ahead and roundup the best digital marketing stats we’ve seen in the past 30 days or so.
This time it includes the tablet market in Vietnam, Amazon’s investment in India, CX in Australia, Walmart’s ecommerce plans in China, and a whole lot more.
How Western brands can break into China: the experts’ view
China. We all know it’s a huge market and that it will be part of our business efforts in the future.
But at our recent Digital Outlook 2015 event I think even the most savvy were surprised at the scale of the Chinese market – and how different it is to the West.