Three strategies for scaling your brand’s personalization efforts across channels
Shana Pilewski, Director of Marketing at Dynamic Yield, details three strategies for personalization at scale across multiple customer touchpoints.
Shana Pilewski, Director of Marketing at Dynamic Yield, details three strategies for personalization at scale across multiple customer touchpoints.
Nike’s DTC ambition is no secret, but a notification on my phone about the impending release of the much-talked-about Alphafly Next% running shoe made me realise I don’t want to buy from any old retailer.
With the traditional plethora of Christmas retailer TV adverts hitting our screens in the lead up to the festive season, there’s a sense of nervousness behind all the jollity.
Physical retail is becoming less about the products that consumers take home, and more about the overall experience they have in-store.
Malaysia is a large and often overlooked market in Southeast Asia.
In Southeast Asia, Thailand is, in many ways, an ‘in-between’ country.
According to recent surveys, Internet users in the Philippines spend more time online than those in any other country.
Indonesia is, by some margin, the largest country in Southeast Asia. In fact, with nearly 270 million people it’s the fourth most-populous country in the world.
Vietnam, with a population just shy of 100 million, is one of the largest countries in Asia and one of the most attractive markets for growing global brands.
Econsultancy recently surveyed hundreds of marketers across Southeast Asia to find out how far they are along their omnichannel journey. Here are how marketers in Singapore compare with their regional neighbours.
This week’s stats round up includes news about retail sales, TV ads, programmatic, and lots more to boot.
As an increasing number of staples of the UK’s high streets and shopping centres close branches, lay off employees and outright disappear, many have pondered how brick-and-mortar retailers can revive their fortunes in the age of ecommerce.