Four factors fuelling the growth of fast fashion retailers
The fast fashion industry is big business – and it’s only getting bigger.
Clicks or bricks? Four digital experts on the future of high street retail
With soaring high street store closures still making the headlines on a regular basis in the UK, the retail and marketing sectors repeatedly grapple with the question: why are high street retailers still struggling to crack multichannel retail?
How KLM uses social media as “R&D lab” for customer-centric innovation
Dutch airline KLM is internationally renowned for its outstanding social media presence, and in particular, its excellent social customer care.
A day in the life of… product manager for Sainsbury’s Argos in-store digital channels
We get some great insight into multichannel retail this week, as our interviewee is Will Townsend, senior product manager at Sainsbury’s Argos, focusing on in-store digital channels.
Why marketers are struggling to execute a customer-first approach
It’s been suggested that the average person sees anything between 500 and a mammoth 4,000 brand messages per day. From a marketing perspective – that’s a hell of a lot of noise to cut through.
A day in the life of… a global strategic consultant at Urban Airship
You may have heard of Urban Airship already – the mobile engagement platform associated with push notifications, amongst other things. Econsultancy has featured some of their stats in our weekly roundups.
This week we spoke to Emily Buckman, a global strategic consultant at the business, to find out what her work entails.
Why the Love Island & Missguided partnership was a multichannel triumph
Since it came back to our screens in 2015 Love Island has been a mainstay of mine and my housemates’ summer TV schedule.
This year I had more of a vested interest, as someone I knew was in The Love Island Villa (shout-out to Josh Denzel)… but my fixation with the show isn’t the point of this article. Love Island and Missguided has been one of the best TV partnerships ever.
How can struggling high street retailers step up their online strategies?
News headlines in 2018 have been full of woe for UK high street retailers.
A few days ago, House of Fraser became the latest high street name to seek a Company Voluntary Arrangement (CVA), a type of insolvency process which will see 31 of its stores closed and some 6,000 jobs cut in a bid to save the struggling business.
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What is a customer data platform? How is it different from a DMP or CRM?
Modern marketing relies on data, we can all agree.
So it is not strange that the customer data platform (CDP) is gaining momentum faster than any other marketing technology, even though many marketers are not yet familiar with the technology.
Mobile retail apps are beating out mobile websites
According to Criteo’s recently released Global Commerce Review for Q4 2017, retailers in North America who have both a mobile website and a mobile app generated 67% of their sales from mobile devices. But the mobile web and mobile apps aren’t created equal.
That’s because when it comes to their productivity, Criteo found that mobile apps converted at three times the clip of mobile websites and were responsible for well over half (66%) of all sales derived from mobile devices.
How Now TV is mastering multichannel customer experience
In a market with Netflix, Amazon Prime Instant Video and plenty of other over-the-top and pay-TV services, Now TV obviously has its work cut out to compete.
Owners Sky have backed the service with a range of advertising and product innovation, leading to impressive recent growth figures; adding nearly 50% to its subscriber numbers in the 12 months to Q4 2017 (1.5m total).
What is cross-channel marketing and why do you need it?
Today’s consumers are more connected than ever before – constantly checking emails, social media apps, and even interacting online via voice technology.
For brands, the challenge is to cut through the noise to be able to reach consumers at the right time. This is where cross-channel marketing comes in: an approach that allows brands to seamlessly communicate with consumers across multiple touchpoints.