Hunter has recently optimised its ecommerce site with the aim of reducing basket abandonment and enhancing the overall customer experience.
I’ve had a look at the site and, while it’s not perfect, found these eight neat features for you to enjoy.
Ecommerce checkout design has come a long way in recent years.
As many big retailers focus on making the process as seamless as possible, guest checkouts are now seen as standard and slow-loading speeds are a thing of the past.
Apple announced some pretty huge improvements to its software last week, and it’s clear that under Tim Cook the company is deviating quite significantly from its heritage as a predominantly closed eco-system.
By opening up Siri, Messaging, and Maps to third-party developers, Apple is well on its way to disrupting its OS proposition.
And with it, Apple (and others) is steering us towards the third wave of digital transformation, the ‘Platform Economy’.
I have been a long-time admirer of the ASOS user experience.
For over six years I have been using examples from throughout the site’s end-to-end experience in training and presentations.
Dare I say ASOS is the epitome of “ecommerce best practice”?
For any online retailer, transporting a consumer seamlessly from the shopping to buying stage brings its challenges.
Checkout, the pivotal moment to secure the sale, is still an area where many retailers struggle to provide a customer-centric experience.
The 2015 Ofcom Market Communications Report includes interesting statistics on consumer attitudes to ecommerce and what influences purchase decisions.
When creating and optimising our ecommerce customer journey, not only do we need to ensure that we make this as frictionless as possible, but also that we make it as persuasive as possible.
Website testing is one of the most important ways to improve conversion.
A recent Econsultancy roundtable on conversion rate optimisation highlighted that the prioritisation of tests is a real challenge for digital marketers. Too many tests generate little lift in website conversion.
Ecommerce poses a difficult problem for luxury brands. How to create an online shopping experience that stands out from the crowd while also delivering a slick UI?
It’s not an easy task and in the past we’ve been unimpressed with how luxury brands have approached the online UX.
As Econsultancy lists its 16 essential success factors for ecommerce checkouts, we have been revamping ours at Spreadshirt.
2014 saw an upswing people using their mobile devices not only to browse, but also to buy.
The trend extended to phones too, as consumers became increasingly confident in buying from their phones rather than waiting to make the final purchase from a desktop or laptop.
Shop Direct has branched out into the luxury ecommerce market with the launch of VeryExclusive.co.uk.
It came about due to the high number of searches for premium brands on the successful Very.co.uk pureplay brand.
Despite the increase in online grocery sales over the past few years ecommerce still only accounts for a fraction of the overall market.
This means there’s huge growth potential for digital sales in this industry, but are the UK’s major grocery retailers positioned to take advantage of it?