Beyond Brexit
How to achieve brand stability in shifting political, economic and cultural landscapes
RIP innovation: How your company culture is killing marketing creativity
Proof of ROI is the one factor guaranteed to get board-level buy-in for increasing marketing budgets.
But is the fixation with ROI getting in the way of innovation?
It’s time to reinvent the HiPPO
The acronym HiPPO carries a negative connotation, but it doesn’t have to. Going forward, it can be a beacon of positivity.
Here’s why.
How should your digital marketing team be structured?
With digital being at the heart of most modern businesses, a dedicated digital marketing team is no longer a rarity.
However, that’s not to say that there is a blanket formula for how one should be set up.
How AO.com succeeds by focusing on people, culture & customer service
One retailer that seems to have got it right in terms of its people and culture is AO.com.
What skills do employers look for when hiring digital marketers?
Much like technology itself, the role of the digital marketer is ever-changing.
From search and social to data and content, professionals can now specialise in various strands of the industry.
HR departments are feeling the pain of digital disruption
Just as digital has allowed marketing and ecommerce teams to become more customer centric, digital is also helping HR departments to become more employee centric.
Econsultancy invited 12 senior HR and Learning & Development professionals to our London office to discuss what Digital Transformation means to them.
We wanted to find out how the industry is measuring and improving digital skills and what impact is digital having on organisational structures and procedures? Here’s what we learned.
Five factors that help create strong company values
As your team grows and customer needs change, it’s important for leaders to revisit company cultural values and gauge whether they still reflect your mission.
When HelloWorld first began as ePrize in 1999, it was a Detroit startup with an entrepreneurial vision.
Career and Salary Survey Report 2016
1. Executive Summary Building on our inaugural Career and Salary Survey in 2015 (previously called The Salary Survey), Econsultancy collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 8,500 people across the marketing, digital, design and advertising industries. This report is based on data provided by those who classify themselves […]
Five key marketing trends from Digital Shift Q1 2016
Our latest Digital Shift presentation is here, and it’s packed full of exciting predictions and marketing trends.
From new approaches to content, to wearable tattoos and the changing ways in which marketing functions integrate with the rest of a business, there is plenty for marketers to get stuck into in the coming year.
Fluid resourcing: Is this the new normal in digital marketing structures?
What does increasing digital maturity really mean for how organisations are structuring their digital marketing capability?
In both our 2013 report into Digital Marketing Resourcing, and now in our latest 2015 research, we have tracked the growing assimilation of digital into ‘business as usual’.
Digital Marketing: Organisational Structures and Resourcing Best Practice Guide
1. Executive Summary The key findings from our research are: Increasing sophistication in organisational design. Our established framework and maturity model for how organisations are structuring their digital marketing capability (dispersed, centre of excellence, hub and spoke, multiple hub and spoke) remains valid, but there are some key differences emerging including more sophisticated ways of […]