Four trends that show how influencer marketing has evolved in 2020
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
Eight examples of in-store technology innovations for the Covid-19 era
Retailers are increasingly beginning to turn to technology to solve the challenges presented by the Covid-19 era. Here are eight examples of tech innovations that are being used to improve the in-store shopping experience.
10 examples of effective OOH advertising in a year where outdoor spend has fallen
With office workers at home for the majority of 2020, it’s not a surprise that out-of-home advertising has been hit hard.
Digital Shift Q4 2020 Chapter 1 – Covid-19’s ongoing impact
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
How premium and luxury retailers are executing sales and discounts (and still maintaining prestige)
In the wake of the coronavirus pandemic, inventory build-up is proving to be a big problem. But how can high-end retailers promote their discounts and still maintain a sense of exclusivity? Here’s a look at various tactics from some premium names in the industry. CQP’s separate sale site For brands that are reluctant to slash […]
How BMW, Direct Line Group and O2 are rising to the customer experience challenge
On day two of the Festival of Marketing, Zone CEO Roy Capon chaired a panel with guests Michelle Roberts, Group Marketing Director at BMW UK, Mark Evans, Managing Director of Marketing and Digital for Direct Line Group, and Tete Soto, Transformation Director for O2. Each panellist explored how their company is responding to the customer experience challenge of a pandemic.
How O2 stayed agile and oriented itself around customer needs during the pandemic
The theme for Day Two of the Festival of Marketing 2020 is ‘Delivering for Customers’. In the third session of the morning, Nina Bibby, Chief Marketing Officer at O2 delivered an insightful talk about how O2 navigated the coronavirus lockdown while putting the customer and their experience first.
How Deliciously Ella navigated coronavirus uncertainty by returning to its roots
During Day One of the Festival of Marketing 2020, Ella and Matthew Mills, founder and CEO, respectively, of Deliciously Ella, spoke about how the brand has dealt with the uncertainty of the coronavirus pandemic by rediscovering its start-up roots.
How the world is feeling about Covid-19 right now and what it means for brands
Dr. Cristina de Balanzo, Director at Walnut Unlimited, shares five findings of Walnut’s recent Covid-19 research and what they mean for brands.
13 stats that show how advertising is changing
From digital ad spend overtaking traditional and the growth of mobile to the most resilient advertising channels during the Covid-19 pandemic, here are 13 stats that show how advertising is changing in 2020 and beyond.
Blue State’s Lizi Zipser on Covid-19 and digital transformation at charities
For charities and non-profits, the Covid-19 crisis has been an extremely challenging time – but also one of opportunity. Econsultancy spoke to Lizi Zipser, Director of Strategy & Insights at Blue State, about how the pandemic has accelerated digital transformation in the third sector, and what that means for charitable organisations.
How has Covid-19 accelerated trends in customer service?
In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a number of trends taking place across sectors, from automation to social messaging, AI-powered technology to bespoke digital customer service.