Retail Media Best Practice Guide
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
Quick Guide to Marketing Automation
This quick guide looks at the business benefits of marketing automation, including the ability to deliver personalised, omnichannel experiences to customers and improve acquisition, engagement and retention. It provides an overview of the main features offered by marketing automation platforms, and the key steps to successful implementation.
Video and Audio Advertising for Paid Search Best Practice Guide
Part of Econsultancy’s Paid Search Best Practice Bundle, this report looks at the growth and opportunities of video and audio advertising, including practical advice on ad formats and targeting options.
International and Multilingual Paid Search
Part of Econsultancy’s Paid Search Best Practice Bundle, this report looks at the key considerations involved in launching international and multilingual paid search campaigns, including Google’s competition around the globe and localisation concerns.
Marketing Campaign Integration Strategy for Paid Search
Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers how to integrate paid search with other channels in the marketing mix, including SEO and display advertising.
Quick Guide to Building a Digital Culture
This quick guide looks at how businesses can build a digital culture to promote innovation and resilience. It also provides reflection questions for leaders to use in nurturing a digital culture within their teams.
Social Quarterly: Q2 2023
The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s uncertain future in the US, Twitter’s blue tick U-turn and generative AI developments across the platforms.
Winning the Race for Digital Skills: The New Best Practice of Effective Learning
Based on a study of over 1,500 professionals and learning executives, this new report looks at the digital skills gap, a critical issue that brands must address in the face of rapidly evolving technology, ever increasing digitisation and changeable markets.
Paid Search Best Practice Guide
Search engines are often the first port of call in the customer journey. Econsultancy’s Paid Search Best Practice Bundle covers everything businesses need to know about the complex and constantly evolving area of paid search advertising.
Shopping Campaigns for Paid Search
Part of Econsultancy’s Paid Search Best Practice Bundle, this report shows how Shopping campaigns should be set up and optimised for maximum returns.
Quick Guide to Digital Transformation: Agility and Innovation
This quick guide provides an introduction to agile methodologies and the practice of innovation, looking at key principles, techniques and frameworks to aid strategy and project development.
Paid Search Optimisation Best Practice Guide
Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers the tools and strategies advertisers need to test and optimise paid search campaigns, from making use of ad assets to running experiments with ad variations and crafting compelling landing pages.