Digital Shift: Q1 2023
Digital Shift looks at ground-breaking developments in AI, the rise of virtual influencers, the rapidly evolving live commerce market, and the emergence of more pragmatic use cases for NFTs.
Quick Guide to Hiring for In-Demand Skills
With the digital marketing skillset expanding alongside evolving business and consumer needs, organisations face a ‘war on talent’ as demand outstrips supply. This quick guide looks at how businesses can optimise their recruitment process to attract and retain the right candidates.
Ecommerce Quarterly: Q4 2022
A guide to the latest trends, developments and statistics in ecommerce, including new retail media partnerships, q-commerce consolidations and India’s ecommerce initiatives, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
The Fundamentals of Digital Advertising
With the digital arena expanding to include apps, TVs, virtual worlds and even outdoor billboards, digital advertising has grown vastly in size and scope in recent years. This best practice guide looks at how marketers can successfully plan, create, execute and measure digital ad campaigns.
Quick Guide to Optimising Marketing Spend During Challenging Times
This quick guide provides a starting point for brands facing changes to marketing budgets in challenging times. It covers key strategic considerations and tactics for optimising spend, showing how to do more with less.
Social Commerce Best Practice Guide
As social commerce continues to evolve, it has become an essential part of how many brands do business online. This best practice guide looks at developing a selling strategy across each of the major platforms, including influencer marketing and emerging trends within the space.
Social Quarterly: Q4 2022
The latest trends, developments and statistics in social media. Stories this quarter include Elon Musk’s takeover of Twitter and the implications for advertisers, trend-bucking growth from Pinterest, new security features on LinkedIn and Meta’s new monetisation opportunities for creators.
Digital Transformation Monthly: Grocery Tech and the In-Store Experience
November’s edition of Digital Transformation Monthly takes a close look at the trends redefining how consumers engage and shop with grocery and FMCG brands, including shelf-edge technology, retail media, digital loyalty schemes, and checkout-free shopping.