![](https://econsultancy.imgix.net/content/uploads/2020/01/16094224/Toyota_AYGO_Just_Go_Header_Desktop_1920x1080.jpg?auto=compress,format&q=60&w=652&h=367)
Toyota’s personalised ad campaign grows AYGO annual European sales by 14%
Toyota Europe works with The&Partnership to build a platform that can tailor ads in real time based on audience preferences, leading to a 19% YoY increase in consideration for the AYGO car.
![](https://econsultancy.imgix.net/content/uploads/2020/01/16094224/Toyota_AYGO_Just_Go_Header_Desktop_1920x1080.jpg?auto=compress,format&q=60&w=652&h=367)