![Hertz British Collection launch on phone](https://econsultancy.imgix.net/content/uploads/2019/09/23095540/Hertz-British-Collection-phone-moments.jpg?auto=compress,format&q=60&w=652&h=435)
Hertz drives interest in new premium offering with influencer content strategy
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
![Hertz British Collection launch on phone](https://econsultancy.imgix.net/content/uploads/2019/09/23095540/Hertz-British-Collection-phone-moments.jpg?auto=compress,format&q=60&w=652&h=435)