Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons. So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power […]
Fuelled by the availability of large data sets, cheap cloud computing power and growing confidence among marketers, machine learning is radically changing the marketing function and the way advertisers can reach their audiences.
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018. By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.
I started my chat with Gurman Hundal, CEO of MiQ – programmatic business and sponsors of Econsultancy’s Top 100 Digital Agencies 2019 report – by asking him about the data challenges marketers are facing.
Valuable marketing insights are hard to find in the mountains of data many marketers are now faced with – resurfacing them requires more sophistication than manual methods can deliver.
You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your reception. They are, of course, your brand values, and they provide the basis for your marketing efforts – hence their importance.
Zalando was founded in 2008 and has grown from an online shoe shop to an online fashion platform, with 2018 revenue of €5.388 billion across its 17 European markets.
Your roundup this week includes stats about AI, YouTube ad spend, email strategy, and so much more.
We’re in an era of great change within the performance marketing landscape as more and more of what a performance marketing manager would do on a day-to-day basis is becoming more automated by Google and Facebook.
Artificial intelligence (AI) has become one of the most talked-about topics in marketing lately.
The Barbican’s latest exhibition explores the rise of artificial intelligence and the increasingly complex relationship between humans and technology.